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DM NVX Technology: Perfect for Marine Installs
Crestron’s DM NVX® AV-over-IP solution provides an unparalleled experience for the most demanding clientele
April 17

Arjan Kleinveld has a term that captures his approach to marine integrations: “We’re not looking for a Return on Investment. We’re looking for a Return of Emotion.”

His clients are not primarily interested in saving money — they’re almost always interested in creating what Kleinveld calls “seven-star” services and amenities, a nod to a superlative used by a hotel reviewer in the 1990s. They’ll always pay value for money for that level of service and, therefore, the best possible onboard experience for themselves and their guests. Kleinveld’s mission statement is a riff on the foundation of his company’s name, ONEXP: “That ONE eXPerience has to be flawless.”

Kleinveld has been in the marine business — as an AV and then an IT expert — for roughly a quarter century. His firm just picked up an award from Crestron, a trophy honoring an “Entertainment Everywhere” solution aboard a confidential project. And like the rest of his projects, this one relies on DM NVX® technology.

Speed and Flexibility

In his entry for the contest, Kleinveld and his team describe the solution thusly:

This system seamlessly integrates both consumer (satellite receiver) and professional equipment (theater-grade projector), ensuring secure transmission of content while optimizing Wi-Fi® communication coverage throughout the yacht. DM NVX technology served as the cornerstone of our solution, effectively merging and managing diverse video sources while mitigating potential security risks and optimizing network performance.

“Lightning-fast” switching times were another benefit that DM NVX AV-over-IP brought to the table, along with the system’s flexibility, which enabled ONEXP “to mix and match different video and audio sources, offering unparalleled versatility in content delivery throughout the yacht. Moreover, the implementation of DM NVX AV-over-IP facilitated the duplication of cinema outputs, enabling the owner to conveniently view the same content from the comfort of their office or any designated location on the yacht.”

That’s precisely the outcome the Crestron team was striving for when they coined the phrase “entertainment everywhere.” “The duplication of cinema outputs eliminates the need for the owner to be limited to a single location when a game’s on or a movie is playing,” says Crestron’s Senior Director of Residential and Hospitality Marketing, Michael Short. “Whether it’s a media room, a stateroom, or in an onboard office, the DM NVX system enables them to have the same high-quality audiovisual experience wherever they choose to be on the yacht.” That level of flexibility and convenience further enhances the overall luxury experience.

But there’s something else that the speed and flexibility of the technology allows for — the ability to mimic the client’s home experience, even when they’re on the water. “The last thing you want on a superyacht is an IP TV with a set-top box like you’d find in a hotel, or a GUI similar to what you might see on an airplane,” says Kleinveld. “It’s too slow, it’s too clunky, and it’s not the top-shelf experience the client expects.”

“If the owner wants to watch the Super Bowl at sea, we want it to feel the same way it does in their media room at home,” he says. Additionally, Kleinveld and his team note that silence is truly golden. “We love a compliment, but when a client has nothing to say to us, that’s often a very good sign that everything’s working just as intended,” he says.

Learn more about Crestron Marine solutions.

A History with DM NVX AV-over-IP

Kleinveld has worked with all the technologies that have gone into yacht integration in the last three decades. “I went from RF distribution to composite video, to component systems, to HDBaseT, and then to IP-based solutions,” he recalls. As the technology progressed, Crestron began to set itself apart. “Crestron clearly took the path that we needed in the marine space: a professional, manageable infrastructure aimed towards consumer-type users.”

DM NVX AV-over-IP solved a lot of problems for Kleinveld, especially in larger installations. As distances increase — especially in vessels with a length of more than 60 meters — signal degradation was an issue in the analog days. “Noise, hum, poor picture quality, name it,” he says. And the pure bulk of non-Cat cabling took up more of the limited space for runs on a yacht — making the prevention of crosstalk another challenge.

In addition to a smaller physical cable, “DM NVX allowed us to split the audio path from the video,” says Kleinveld. “It gives us a great deal of flexibility when it comes to sources — and delays and the errors that audio processing devices can bring are eliminated from the signal path to the display.”

“With DM NVX technology, the assignment of sources to end-points has become virtually endless,” adds Kleinveld. “With our control overlay, an AV/IT officer can re-assign a satellite receiver or Apple TV within a few seconds in case of failure.” For Kleinveld, all of this brings the perfect blend of benefits one would get from a mix of consumer electronics and professional equipment: the convenience and ease-of-use of the former, and the reliability of the latter.

Perfect for Marine Applications:
The Key Features of DM NVX Technology

  • Robustness and Reliability
  • Optimized Network Performance
  • Intuitive User Experience and Interface
  • Scalability and Flexibility

Built for Boats

“We developed this technology so that it could address the unique challenges and requirements of marine environments, says Short. Crestron discovered that if a solution can handle a marine integration, it can easily tolerate the most extreme conditions one might encounter on land — the specs needed for marine installations become something of a baseline.

While the list of benefits that come with this technology is quite long, Short’s distilled the slate into four key areas:

Robustness and Reliability: “DM NVX AV-over-IP is designed to withstand the demanding conditions of marine settings and expectations,” he says. Top-quality components and built-in redundancy ensure reliable performance even in the presence of environmental factors such as vibrations, temperature variations, and humidity.

Optimized Network Performance: Superyachts have complex network infrastructures with multiple devices and systems that are often interconnected. “DM NVX technology’s been engineered to optimize network performance and ensure efficient transmission of high-quality audiovisual signals over standard network infrastructure,” says Short. “It minimizes latency, maximizes bandwidth utilization, and intelligently manages network resources to deliver a seamless viewing experience without compromising other critical network operations.”

User Experience and Interface: “DM NVX AV-over-IP is accompanied by user-friendly interfaces and intuitive control options, ensuring that the owner can effortlessly navigate and access their preferred entertainment content,” says Short. The system mirrors the quality and ease of use found in high-end residential environments — again, a must for Kleinveld’s clients.

Scalability and Flexibility: Superyachts come with varying demands from owners to charter guests — all with different audiovisual requirements and preferences. “DM NVX technology is designed to be highly scalable, accommodating installations of any size or complexity,” says Short. “It supports the integration of diverse video and audio sources, allowing for customization and flexibility in content delivery throughout the yacht.”

Scalability and Refitting

One of those aspects above that Arjan Kleinveld has made great use of is the technology’s ability to scale: This allows for a somewhat standardized approach to a vessel of any size — which is something of a timesaver in its own right. “Because we can scale a DM NVX AV-over-IP solution from a small four-room system to all yachts that includes over 200 DM NVX transmitters, configuring and controlling both of those examples can utilize the same approach.” The system also allows for any number of needed VLANs in those larger yachts so that one guest can’t accidentally override the content stream to the owner’s cabin in, say, an Apple TV® menu.

It's also helpful during refit season, says Kleinveld. “Being able to deliver 4K content on Cat cables makes DM NVX AV-over-IP perfect for almost every refit project,” he says. And should another upgrade in resolution become the norm, the infrastructure is already there to handle the bandwidth.

The system can serve the needs of the yacht beyond entertainment, too. “Other features we use from the DM NVX platform are the USB distribution and video-wall functions,” Kleinveld explains. “Both still tie in the onboard entertainment system but add the extra functionality we need for conference and security setups. Additionally, this enables our AV/IT officer Quality Station, which provides that team member with real-time monitoring for areas like a cinema or the owner’s stateroom.”

Remote monitoring is made possible by DM NVX technology, too — Kleinveld’s team has a dashboard back in the office so that they can spot any issues and troubleshoot from their on-shore HQ. When he discusses that aspect of his systems, Kleinveld offers this advice: “Get your IT infrastructure and training up to par. These days, you see that AV and control rely on IT every day. Having both skillsets in-house makes us flexible and provides another level of confidence when we’re designing and deploying these systems.”

Marine Training and Support

Crestron’s commitment to creating, deploying, supporting, and maintaining the perfect solutions for any vessel extends well beyond DM NVX technology. “Crestron is deeply committed to providing comprehensive training and support to marine teams, dealers, and crew members for every part of the Crestron technology portfolio,” says Michael Short. To accomplish this, the company takes a three-pronged approach, including the development of top-tier training programs, taking that training to the very people who crew the yachts, and providing a best-in-class support system.

Training Excellence: Crestron sets exacting standards for training, focusing on empowering marine teams and dealers with the knowledge and skills needed to design, install, and maintain Crestron systems on yachts. The training programs are meticulously crafted to cover all aspects of Crestron technology, including hardware, software, networking, and system integration. This comprehensive approach ensures that the marine teams and dealers are equipped to handle the complexities and intricacies of Crestron solutions.

Crew Training: Crestron understands the importance of collaboration between crew members and technology systems onboard yachts. To facilitate this, Crestron offers specialized training courses tailored for crew members. These courses provide crew members with the necessary understanding of Crestron systems, allowing them to operate and support the technology efficiently. By empowering the crew with in-depth knowledge, Crestron enables them to provide impeccable service and support to yacht owners.

True Blue Support: Crestron's commitment to customer satisfaction extends beyond training. The company offers True Blue Support, a dedicated support system that provides prompt assistance and expert guidance whenever needed. Whether it's troubleshooting, system optimization, or addressing technical queries, Crestron's support team is readily available to assist marine teams, dealers, and crew members, ensuring that they have the necessary support to deliver exceptional service to yacht owners.

The Crestron Commitment

One reason that Kleinveld has been a Crestron dealer for over two decades is the company’s commitment to the yachting industry. “I had a very important client who had a question about a system — a question that came in at 3 AM Belgium time,” he recalls. “I told the client I’d try to get an answer, and sure enough, Daniel Kerkhof picked up his phone in the middle of the night.”

It’s a level of dedication that Kleinveld really appreciates. “If that client is in St. Martin on New Year's Day and they want something right away, we have a guy to call,” he adds.

Whether it’s an early-morning call or a more traditional conversation, that open communication among all the parties involved in marine integration is vital to Crestron’s success in the industry. “Feedback from yacht owners, captains, and crew members has had a significant influence on the ongoing development and optimization of the DM NVX platform for marine applications,” says Short. “Their input has played a crucial role in shaping the evolution of Crestron's solutions specifically tailored for the yacht industry. For instance, the development of the Crestron DM NAX Audio-over-IP solution was driven by feedback gathered from the marine channel.” Everything that the Crestron team learned from their audio product then informed refinements to DM NVX technology as well.

Feedback from dealers and end users also yields ideas for smaller-scale solutions such as Crestron’s DM NAX® audio edge devices. “The idea for the DM-NAX-BTIO-1G with Bluetooth® communications and analog inputs and outputs originated from the valuable feedback received from the marine channel,” says Short.

The result of all this work and refinement is gratifying for Short and his colleagues. The Crestron team has realized one of its key goals when it comes to marine integration, according to Short: “The widespread adoption of the DM NVX platform has established it as the industry standard for AV integration in yacht design and construction.”

“It took time, but we’ve created the ‘go-to’ solution.”

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