There are challenges, but they can be overcome.
Worries pop up around confidentiality, especially as AI develops LLMs (Large Language Models) that can carry on a conversation, not just respond with an action to a prompt. “We've seen customers wrestle with this in a variety of different ways, but some of those things include access to private and confidential data,” says Hintze. “How do you make sure that the info they’re providing to the tech remains private and confidential? How do you grant access to individual users, and how do they gain access to it in other places?”
There’s also the notion of “who gets what,” notes Hintze: “How can you also deliver a vertically focused application of AI to help someone do a specific job? There are different needs within a marketing department versus a tech support department versus an engineering department.”
Corrigan agrees: “Let's look at ‘a day in the life’ of the user and give the right tools to the people in the right places.” However, those tools can be complex, and she’s keenly aware of that. “To me right now, it's all about training and adoption,” she says. “It's all good if you enable people and give them the license, but if they don't know actually how to use it, it's useless. I had early access, but I'd say it took me at least six months to feel like using it properly was ingrained in my everyday tasks.
“It takes effort, and it takes that mindset that’s committed to growth — so it's a company culture change as well, in my opinion.”